Is Prudential Equity Release an Option in 2025?
Prudential offered equity release products in the past, but no longer do so. Find out if any of their products could form part of your retirement strategy.
This article contains tops tips from our experts, backed by in-depth research.

Founder:

Bert Hofhuis
TimeBank Promise
TimeBank Promise
Find Out What Prudential Offers Besides Equity Release & Whether Their Financial Products Could Fit Your Retirement Plans.

Key Takeaways

  • Prudential stopped providing new equity release loans in 2010.
  • Prudential does not offer equity release alternatives but provides pensions, investments, and home insurance.
  • Existing clients with Prudential lifetime mortgages can contact the company for assistance.

If you are exploring your retirement options, you may have heard mention of Prudential equity release.

In this article, we'll explain why this is no longer an option for new clients and briefly explore the firm's products.

This article explores the following topics, drawing on our expertise in the field:

    COMMENT: TimeBank.org.uk is an independent third-party data provider, and the information shared here reflects their views alone, not necessarily those of Prudential. This article is for informational purposes only and should not be considered financial advice or a recommendation to engage with any products offered by Prudential.

    Who Offers the Lowest Rates in 2025?

    Request a FREE call back discover:

    • Who offers the LOWEST rates available on the market.
    • Who offers the HIGHEST release amount.
    • If you qualify for equity release.
    Call

    Who Are Prudential?

    Prudential, formed in 1848, provides long-term savings and protection products.1

    Prudential, sometimes referred to as 'Pru UK', is part of M&G plc, which has clients in 26 markets.2

    Their offering includes pensions, investment products, and home insurance.

    Does Prudential Offer Equity Release?

    No, Prudential does not offer equity release.

    The company stopped providing new equity release loans in 2010, citing the high up-front costs of lifetime mortgages.3

    Existing Lifetime Mortgage Clients

    Existing lifetime mortgage clients can contact Prudential on 0345 656 0000.4

    Does Prudential Offer Equity Release Alternatives?

    Prudential doesn't offer any obvious equity release alternatives.

    The firm does, however, offer pension, investment, and home insurance products.

    Let's take a quick look at the first two of these.

    Prudential's Pension Products

    Prudential's pension products include the Prudential Retirement Account and Workplace Pensions and Additional Voluntary Contribution (AVC) schemes.

    Prudential's Investment Products

    Prudential's investment products include OEICs, the Prudential Investment Plan, the Prudential ISA, the International Portfolio Bond, and the Prudential International Investment Bond.

    To learn more about Prudential's products, visit their website.

    How Did We Review the Info on Prudential?

    We spent hours gathering all the relevant information on Prudential and their products so we could give you a condensed, easy-to-read version of their offering.

    Prudential Client Reviews

    Prudential client reviews can be found on online reviewing sites.

    Client reviews of Prudential or Pru UK:

    Contact Prudential

    You can contact Prudential in a few different ways.

    These include:

    • online message: accessible here
    • post: Customer Service Centre, Prudential, Lancing, BN15 8GB
    • phone: 0800 000 000

    Prudential's Regulatory Details

    Prudential's regulatory details may be of use to you as you research your options.

    Trading Names

    Prudential Distribution Limited

    FCA Permitted Services

    • Arranging (bringing about) deals in investments
    • Assisting in the administration and performance of a contract of insurance
    • Dealing in investments as agent
    • Making arrangements with a view to transactions in investments
    • Advising on regulated mortgage contracts
    • Arranging (bringing about) regulated mortgage contracts
    • Making arrangements with a view to regulated mortgage contracts
    • Arranging (bringing about) deals in investments
    • Making arrangements with a view to transactions in investments
    • Arranging (bringing about) deals in investments
    • Assisting in the administration and performance of a contract of insurance
    • Making arrangements with a view to transactions in investments
    • Insurance distribution

    Regulators

    • Financial Conduct Authority5
    • Prudential Regulation Authority6

    Registration Numbers

    • FCA ref. number: 194709
    • Companies House reg. number: SC212640

    FCA & Companies House Link

    Common Questions

    Does Prudential Offer Equity Release?

    Why Did Prudential Stop Offering Equity Release?

    Who Owns Prudential?

    Final Thoughts on Prudential

    Prudential does not offer equity release products to new clients anymore.

    If you are interested in this type of financial solution, you will need to explore other providers who specialise in these products.

    For those drawn to the potential benefits of equity release, such as enhancing retirement income or managing debts, it is essential to conduct thorough research and compare the offers available in the market.

    Consulting a financial advisor also remains vital for anyone considering equity release, as professional advice is mandatory when applying for these products.

    Even though Prudential equity release is no longer an option, discussing your needs with a qualified advisor can help you plan for your retirement.

    Have You Read These Articles?
    Can Key Equity Release Boost Your Retirement Funds?
    Scottish Widows Equity Release – Expert Guide & Reviews
    Scroll to Top