Pure Retirement equity release offers a range of lifetime mortgage products designed to help homeowners aged 55 and over unlock tax-free cash from their property without needing to move.

Established in 2014, Pure Retirement is a specialist provider focused solely on equity release solutions, operating under regulation from the Financial Conduct Authority and adhering to standards set by the Equity Release Council.

With a variety of flexible plans tailored to different financial needs and lifestyles, the company provides options for drawdown, enhanced borrowing, and interest-serviced mortgages—each offering key consumer protections and features to support informed, long-term retirement planning.

NB: TimeBank.org.uk is an independent third-party data provider, and the information shared here reflects their views alone, not necessarily those of Pure Retirement. This article is for informational purposes only and should not be considered financial advice or a recommendation to engage with any products offered by Pure Retirement.

Overview of Pure Retirement Equity Release

Pure Retirement is a UK-based equity release provider specialising in lifetime mortgages for homeowners aged 55 and over.

Founded in 2014, the company focuses exclusively on equity release products.¹

Pure Retirement is authorised and regulated by the Financial Conduct Authority (FCA) and is a member of the Equity Release Council (ERC), meaning its products adhere to key consumer safeguards, including the no negative equity guarantee.

The firm offers a range of plans to suit varying needs, including options for drawdown, enhanced borrowing based on health, and interest-serviced plans.

Pure Retirement's Equity Release Options

Pure Retirement’s equity release options are centred around lifetime mortgages, which allow homeowners to access tax-free cash tied up in their property without needing to move.

Their core product ranges include the Heritage, Sovereign, Emerald, and Classic series, each offering different features to suit varying borrower profiles.

Let's take a quick look at these options:

	Sovereign	Classic	Heritage	Emerald
Eligible age range	55 to 85	55 to 84	55 to 85	55 to 90
Minimum property value	£70,000	£125,000	£70,000	£120,0002
Eligible areas	Mainland England (including the Isle of Wight), Wales, and mainland Scotland	England, Wales, and mainland Scotland (Classic Elite available in England only).	England, Wales and Scotland	England, Wales and Mainland Scotland
Loan size	£10,000–£2 million	£10,000–£2 million	£10,000–£800,000	£10,000–£1.5 million
LTV	23.00%–38.50%	22.50%–48.00%	29.60%–58.40%	23.50%–49.50%
Lump sum and drawdown options?	Yes	Yes	Yes	Yes
Optional penalty-free partial repayments	Up to 10%	Up to 10%	Up to 10%	Up to 12%
Fixed ERCs?	Yes	Yes	Yes	Yes
Downsizing protection?	Yes, after 5 years3	Yes, after 5 years4	No	Yes, after 5 years5

All plans comply with Equity Release Council standards, ensuring protections such as the right to remain in the home for life and the guarantee that you’ll never owe more than your property sells for.

Who Qualifies For Pure Retirement's Lifetime Mortgages?

You may qualify for Pure Retirement's lifetime mortgages if you meet several key requirements.

These include:

• Applicants must be at least 55 years old and own a property in the UK that meets Pure Retirement’s lending criteria.
• The minimum property value is £70,000 for the Sovereign and Heritage ranges, £125,000 for the Classic range, and £120,000 for the Emerald range.
• The amount you can borrow depends on your age, property value, and in some cases, your health or lifestyle factors (for enhanced plans).
• Certain property types—such as ex-local authority homes, flats, or non-standard constructions—may be accepted but subject to additional checks.
• You must also reside in the property as your main residence.
• Pure Retirement only accepts applications through FCA-authorised equity release advisers, ensuring customers are eligible and fully informed of their options.

What Are the Pros and Cons of Pure Retirement's Equity Release Plans?

The pros and cons of Pure Retirement’s equity release plans are a good place to start when considering these products.

Benefits include:

• No Monthly Repayments: Their lifetime mortgages allow you to access funds without the need for monthly repayments. The loan, along with any accrued interest, is repaid when the property is sold, typically after you pass away or move into long-term care.
• No Negative Equity Guarantee: Approved by the Equity Release Council, their products ensure that you or your estate will never owe more than the value of your home when it is sold.
• Flexibility: They offer options like lump-sum payments or drawdown facilities, allowing you to access funds as needed.
• Tailored Solutions: Their products are designed to meet individual needs, providing peace of mind and financial support during retirement.
• Useful Features: Pure Retirement's lifetime mortgages come with features like downsizing protection and cashback options.⁶

Drawbacks include:

• Impact on Inheritance: Equity release reduces the value of your estate, which means there may be less inheritance to leave to your family.
• Compound Interest: The interest on lifetime mortgages compounds over time, which can significantly increase the total amount owed.
• Effect on Benefits: Releasing equity might affect your eligibility for certain means-tested state benefits.
• Long-Term Commitment: Equity release is a long-term financial decision, and exiting the plan early can incur significant fees.
• Limits on Future Borrowing: While you retain ownership of your home, the loan is secured against it, which may limit your options for future financial planning.

Pure Retirement's Lifetime Mortgage Interest Rates

Pure Retirement’s lifetime mortgage interest rates vary depending on the plan chosen, the customer’s age, the loan amount, and the property value.

You may be able to secure a rate between 6.31% and 8.57%* on a Pure Retirement lifetime mortgage.⁷

*While these rates were correct at time of publication, they may have changed since our last update.

Is Pure Retirement a Safe Option for Equity Release?

Pure Retirement is a safe option for equity release, as it's fully authorised and regulated by the Financial Conduct Authority (FCA)⁸, and all its plans comply with the Equity Release Council’s rules.

These include consumer protections such as fixed interest rates, the No Negative Equity guarantee, and the right to remain in your home for life.

In addition, Pure Retirement only works with qualified financial advisers, ensuring that customers receive professional, regulated guidance.

As with any financial product, it is essential to review all terms and conditions and seek independent advice before proceeding.

Alternatives to Pure Retirement's Equity Release Plans

Alternatives to Pure Retirement’s equity release plans include products offered by other leading providers such as Legal & General, Aviva, More2Life, Canada Life, and Just.

These companies offer similar lifetime mortgage options, including lump sum and drawdown plans, enhanced borrowing, and features like downsizing protection or flexible repayment terms.

If a lifetime mortgage is not ideally suited to you, you may also consider:

• a home reversion plan
• downsizing to a smaller property
• using savings
• borrowing from family

A qualified equity release adviser can help you explore all alternatives and recommend the most suitable option for your individual circumstances.

Pure Retirement's Contact Details

Pure Retirement can be contacted in different ways.

These include:

• by filling in an online form (for existing clients): click here
• by post: Pure Retirement Limited, 2200 Century Way, Thorpe Park, Leeds LS15 8ZB
• by phone: +44084 420 91944

Common Questions

Final Thoughts on Pure Retirement's Equity Release Plans

Choosing the right equity release plan requires careful consideration of your financial goals, future housing needs, and the long-term impact on your estate.

Pure Retirement offers a variety of flexible, regulated lifetime mortgage options, each with features designed to support different retirement lifestyles.

As with any major financial decision, speaking with a qualified adviser is essential to ensure the product aligns with your circumstances.

Whether you're looking to supplement your income, fund home improvements, or help family, Pure Retirement equity release may provide a safe and structured way to unlock the value tied up in your home.